SASCHA DEXLER

Latest Experiences

• Co-Founder & Managing Directorsince 04/18

  Hashtag You, Berlin

  Brand builder for the next generation of direct-to-consumer brands with a strong focus on social commerce. Aiming to leverage the peculiarities of influencer marketing, social media marketing as well as operational scaling to disrupt e-commerce. Founding member, building and scaling the company from scratch.

• Co-Founder & Managing Directorsince 04/18

  AVA & MAY, Berlin

  Social media-native home fragrances & wellness brand, bringing the world to the homes of thousands of customers all across Europe. Specific focus on social media influencers and strong brand-based communities. Responsible for global marketing & strategy, product development and organizational scaling.

• Founder & Managing Directorsince 02/16

  Hitstorm Advertising, Berlin

  International advertising agency specialized in influencer marketing. Hitstorm targets both professional brands as well as influencers. The agency offers end-to-end realization of influencer campaigns, influencer research and analytics, social media consulting as well as management and personal development of influencers.

• Founder09/15 - 12/17

  I AM KAMU, Berlin

  Fashion label built from scratch, offering high-class accessories, from bracelets and sunglasses to watches. Extreme growth, both nationally and internationally, thanks to the brand's sole focus on influencer marketing. Operations in Germany, France and Italy. Execution and invention of the brand along the entire value chain.

• Senior Consultant02/14 - 08/15

  Capgemini Consulting, Frankfurt

  Part of the Digital Strategy & Transformation unit. End-to-end restructuring and change management for various international corporations within consumer goods, technology and automotive. Founding member of the renewed Competency Area Strategy & Innovation.

Education

• ESCP Europe, Paris09/11 - 09/13

  Master of Science (M.Sc.) in Management

  Focus on Strategy, Marketing, Innovation & Entrepreneurship

• University of Bath, Bath10/12 - 01/13

  Semester abroad, Management studies

• EBS Business School, Oestrich-Winkel09/08 - 06/11

  Bachelor of Science (B.Sc.) in General Management

  Focus on Consulting, Brand Management, Supply Chain Management

• Bond University, Robina01/10 - 04/10

  Semester abroad, Business studies

Publications

• Der Schlüssel zum Influencer Marketing03/18

  Wie Marken die passenden Influencer finden, für sich gewinnen und langfristige Beziehungen aufbauen

  Self-published book on the foundations of influencer marketing. How brands win the right influencers, engage with them and build long-lasting relations. Best practices along the influencer value chain. Available on Amazon.